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John Deere Training Award

Enquiries?
Steve Mitchell
024 7630 8912
Steve Mitchell

Perpetual trophy and £250 prize (plus £100 to the runner-up) for the best article written during the Guild's new entrants training course on agricultural and horticultural journalism.

Sponsored by John Deere, and held at the company's UK headquarters in Nottinghamshire, the course supports one of the Guild’s principal aims – promoting schemes for the provision of suitable entrants into agricultural and horticultural journalism.

Since it began, 19 course members not already employed as journalists have been taken on by national farming and horticultural magazines.

The 10 trainees who take part come from different backgrounds – horticulture, agriculture, PR or agri-media and agricultural engineering – and often have very little or no practical experience of journalism.

They attend lectures and practical exercises formulated by professional training consultant David Mascord, and guest lectures given by Guild members. Short-term placements offered by a number of farming and horticultural publications and PR agencies then provide real-world experience of the job.

For further details of the training course, contact Steve Mitchell, ASM PR on 024 7630 8912

Course Applications Deadline: early June

Winners

2011

The 2011 Guild training scheme winner was 18-year old Matthew Sharp from Northumberland, pictured below with runner-up Barbara Tremain and Peter Leech of John Deere.

Although Matthew was not employed in journalism at the time of the course he was an experienced writer, having been blogging for Farmers Weekly and Farmers Guardian since the age of 14. He helped set up The Young Northumbrian, a YFC county newsletter and annual magazine that he now edits, and is social networking co-ordinator for the Farming Online website, to which he contributes a column on his life at Newcastle University studying for an agriculture degree.

Matthew spent his work experience placement with Farmers Weekly, working at the Dairy Event & Livestock Show to research a prize-winning article on alternative sources of winter bedding published in the livestock section of the magazine.

GAJ-John Deere 2011

The runner-up prize winner, Barbara Tremain, is a 51-year old horticulturalist from Cornwall. In 2011 she completed a BSc Hons Horticulture (top-up) course at Rosewarne Horticultural College in the county.

Barbara has had some experience with freelance journalism, writing about eco lifestyles and subjects since 2004; she has contributed to Cornwall Today, South West Connection and similar publications, and had a feature published during her course work placement with Amateur Gardening.

Read the two top articles here.

Peter Leech, John Deere’s European regional training manager and 2011 president of the Institution of Agricultural Engineers (IAgrE), presented the awards at the Guild’s Harvest Lunch in London.

GAJ-JD Training 2011The judges were specialist training consultant and main course lecturer David Mascord, and the Press & Journal agriculture editor Joe Watson.

Both commented that the overall standard of entries was higher this year than it has been for some time: “A very competitive contest this year – and a far higher standard of entry,” said Joe. “The winner and runner-up articles were well written, well formulated and informative – captivating too.

“The spice garden entry certainly got my instant attention and drew me into it,” Joe added. “The overall winner brought a fresh view to a subject long written about in the farming media, but in an article that injected some new ideas and views into the debate on the use of alternative cow cubicle bedding materials.”

Work experience hosts this year were Amateur Gardening, Farm Contractor & Large Scale Farmer, Farmers Guardian, Farmers Weekly, 5M Publishing, The Garden, Gardens Illustrated and Horticulture Week.

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“Thank you for all the training, it really has been a fantastic learning opportunity and I have loved the experience. I now look forward to putting it to further good use.” – student.

Below: 2011 course members (left to right): Sarah Lewis, Jim Cable, Harriet Day (observer), Katie Benallick, Matthew Sharp, Calum Main, Helen Cork, Sue Oakey, Tom Laight, Barbara Tremain, Rhian Price.

GAJ-JD Training 2011 2

2010

Eight prospective young agricultural and horticultural journalists took part in the Guild’s new-entrants training course, gaining a unique insight into the trade and valuable experience that could influence their future careers.

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"Thank you again for organising the course, it was very, very good and has already proved very beneficial in job interviews.” – student

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John Deere 2010 studentsGiven the horticultural interest of several students, the Guild is indebted to Amateur Gardening, The Garden, Horticulture Week and pitchcare for giving students work experience opportunities, as well as The Farmers Club Journal, Farmers Guardian, Farmers Weekly Group and the RASE.

The students also competed for the 18th John Deere Training Award by writing a news story on a topic of their choice. Entries were judged by the principal course lecturer David Mascord and former Guild chairman Joe Watson.

John Deere 2010 CaldeckWinner Janie Caldbeck (37) received a cheque for £250, a framed certificate and trophy from Amateur Gardening news editor Kris Collins for an article about the new generation of green manure crops being developed for farmers. They may bring benefits for gardeners who grow vegetables organically.

“It was the unanimous choice of the judges,” says Steve. “They thought the article was well executed and a good, original idea for a story.”

Janie Caldbeck gained a distinction in the FDSC Horticulture course she completed this summer at Duchy College, Cornwall. She is now doing a top-up year there for a BSc in Horticulture, specialising in global plant use. She also has an MA in Creative Writing and a BA (Hons) in English Literature, both from Leeds University.

During her work experience placement with Amateur Gardening she wrote two articles that short-listed her for New Garden Media Talent of the Year in the Garden Media Guild’s 2010 awards.

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“I have gained so much from the course and the work experience has been invaluable.” – student

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John Deere 2010 Duff + CaldeckJohn Deere Training Award runner-up Robert Duff (28) recently completed a foundation degree in Agricultural Management at Easton College, Norwich, having completed an NDA. He is working part-time at a dairy farm milking 100 Holstein-Friesian cows. He spent his work experience placement with Farmers Weekly and is looking for full-time work as an agricultural journalist.

The awards were presented during the Garden Media Guild’s awards lunch in London.

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“I think it is a great opportunity to offer people, and the course was packed with useful information.” – student

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Read Janie and Robert's articles here.

2009

Journalism student Janine Heath, aged 22, won the Guild's annual Training Award, sponsored by John Deere, for an article on a Staffordshire farmer and Limousin breeder written during her work experience placement as part of the new entrants training scheme. It was the unanimous choice of the judges.

Janine (pictured left above) completed an MA in Broadcast Journalism at Staffordshire University before attending the Guild’s week-long course and spent her work experience placement with Guild member Ian Damms and his Northants-based video company Breeze & Freeze.

After the course, she was appointed to a new position as a video journalist at Harper Adams University College in Shropshire.

The winner's £250 cheque, a framed certificate and the John Deere trophy were presented by Guild president Margaret, Countess of Mar at the Royal Show awards presentation evening.

The runner-up framed certificate and a cheque for £50 went to Joanne Gourlay, a probationary member of the Garden Media Guild. She spent her work experience placement with The Garden, the magazine of the Royal Horticultural Society.

Other student hosts in 2009 were Farm Contractor / Amenity Machinery & Equipment, Farmers Guardian, Farmers Weekly Group, Horticulture Week, the Mistral PR group and the website/magazine title Pitchcare.

Read Janine's winning article here

2008

Two farm machinery enthusiasts, James Cullimore and Chris Lockwood, secured the 'top student' awards presented following the Guild’s new-entrant training scheme, sponsored by John Deere.

James Cullimore, aged 24, won the overall award - the John Deere plough trophy, £250 and a commemorative framed certificate - for an article on the set subject of biodiesel. He received the award from Guild chairman Joe Watson.

Having gained a degree in Agricultural Business Management at the University of Reading, James is currently working for the family-owned open farm and agricultural equipment business in Gloucestershire.

Before attending the Guild’s popular training course, James had some work experience with Farmers Weekly's machinery desk and freelance machinery journalist (and Guild website editor) Peter Hill. He spent his three days' work experience on the course with Guild member Rory Day, editor of Classic Tractor magazine.

Chris Lockwood recently completed a National Diploma in Agriculture course at Otley College, Ipswich and spent his work experience with Farmers Weekly.

He is a regular contributor of sales reports and photographs to Classic Tractor and his first book, Know Your Tractors, has been published by Guild member Roger Smith of Ipswich-based Old Pond Publishing.

He received a runner's-up framed certificate and a cheque for £50.

Articles submitted for the award were judged by David Mascord, the specialist training consultant and main course lecturer; Mail on Sunday gardening editor (and past course member) Martyn Cox; and Joe Watson, Guild chairman and agriculture editor at the Press & Journal.

This year's work experience hosts for the 10 course members were Amateur Gardening, Classic Tractor, Farm Business /Farm Life, Farmers Guardian, Farmers Weekly Group, The Garden, Peter Hill Editorial Services, Horticulture Week, The Scottish Farmer and Tractor & Farm Trader / Tractor & Machinery.

Since the training scheme was introduced in 1991, 17 students have found employment as journalists on national farming and horticultural magazines and a number of newly-employed people have benefited from the course.

2007

Charlotte Johnston, a 20-years old Harper Adams University College student, won the 2007 award for the best student report, with William Wilson (also 20) getting the runner-up prize. They had to write a story on the aims and successes of the Guild’s young journalist training course; neither of the winning students had any practical experience of journalism before attending the course.

Guild chairman Joe Watson presented Charlotte with her winner’s cheque for £250, a framed certificate and the John Deere 'plough' trophy at the Royal Show awards presentation evening. William received a framed certificate and a cheque for £50.

Joe commented: "Both the winning entries stood out for me, in that they engaged me to the end. I favoured Charlotte’s piece on the basis that there was a degree of innovation, with an interesting use of the introductory quote."

Fellow judge and course lecturer Charles Abel added: "Both articles had good, punchy starts and included well worked ideas."

Charlotte, who comes from Cumbria, was on a placement year during her Harper Adams course in rural enterprise and land management, working as a trainee assistant land agent for Warwickshire County Council. She spent her three days' work experience for the training course with Farmers Guardian.

William Wilson, whose family farms near Ipswich, Suffolk, had just completed his first year studying food marketing and business economics at the University of Reading. He completed his Guild course work experience with Mistral Group in the Royal Show press office.

There have been more than 500 applications for places on the 15 courses held so far, which are based on two days of lectures by experienced trainers, journalists and PR professionals, followed by three or more days of practical work experience with a range of farming and horticultural journals and communications businesses.

The 2007 work experience hosts to the 11 course members were Amateur Gardening, The British Grassland Society, Farm Business / Farm Life, Farmers Guardian, Farmers Weekly Group, The Garden, Horticulture Week, Mistral Group, Pitchcare and The Scottish Farmer.

The award is designed to support the Guild in one of its principal aims - promoting schemes for the provision of suitable entrants into agricultural and horticultural journalism. Since it began, 17 course members have found employment as journalists on national farming and horticultural magazines and several people newly employed in the industry have taken advantage of what the course has to offer.

Read Charlotte's report here

Read William's report here

 

2006

Horticulture was to the fore on this year's Guild / John Deere training course as both award-winning trainees - neither of whom had prior experience of journalism - work in this sector. Both chose the same set subject for their entries - a news story on the effect of drought on the horticultural industry in southern England.

Sally Charrett, previously a full-time gardener at the National Botanic Garden of Wales, was judged the winner. She received £250, a framed certificate and the John Deere trophy and had the further accolade of winning The Garden magazine’s annual journalism traineeship following her three days’ course placement with the Royal Horticultural Society publication.

Miranda Kimberley, who had just finished her second year studying for a Diploma at the Royal Botanic Gardens, Kew, won the runner-up prize of a framed certificate and a cheque for £50. She spent three days with Horticulture Week and had a two-page feature published on the use of greenhouse style lighting rigs to promote grass growth at top sports grounds.

In addition to chief course lecturer David Mascord, talks were given by freelance horticulture writer Martyn Cox, Press & Journal farming correspondent Joe Watson, Farmers Weekly editor Jane King and Amy Jackson, head of communications at the Milk Development Council.

Work experience hosts were Farm Business / Farm Life, Farmers Guardian, Farmers Weekly / Poultry World, The Garden, Grow Your Own, Horticulture Week, Mistral Group and The Scottish Farmer.

Sally Charrett receives the John Deere trophy from Guild president Baroness Hazel Byford and Steve Mitchell of ASM PR, representing the sponsor. Photo: Jonathan Page, Farmers Weekly.

Runner-up for the Guild / John Deere training scheme award was Miranda Kimberley. Photo: Jonathan Page, Farmers Weekly.

2005

Steve Mitchell of ASM PR (left) presents Jonathan Sandall with the John Deere/GAJ training scheme award. Photo: Jonathan Page, Farmers Weekly.

James Andrews with his Special Commendation award from the John Deere/GAJ training scheme. Photo: Jonathan Page, Farmers Weekly.

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