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Red Tractor Assurance Award

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Jamie Day
01727 836924
Jamie Day

This award celebrates excellence in print and broadcast journalism covering the many different ways that farmers engage with the public to put across positive messages about farming and food production.

Entries bidding for the £1500 prize fund may describe the way that farmers have been opened their farms to the public, created a direct sales channel, used technology to tell their traceabjjility story or in some way gone above and beyond to communicate farming's great stories to consumers.

Judges want to see stories that highlight farmers who realise how important it is for consumers to understand where their food comes from and have taken responsibility for getting the messages across.

Entry Deadline: July 15, 2017

Red Tractor AssuranceRed Tractor was established in 2000 and has grown to become the UK’s biggest farm and food standards scheme, covering animal welfare, food safety, traceability and environmental protection. We are a small, not for profit company, run by the food industry to promote clearer labelling and ensure food originates from a trustworthy source. The way that our food is farmed and prepared is regularly checked by independent experts to make sure it is of a good standard.

Winners

2016
BGAJ Red Tractor Award - Tom Allen-Stevens + Andrew BlenkironThe Guild's first journalism award presented by Red Tractor Assurance was won by Tom Allen-Stevens, editor of CPM whose article in the crop management magazine featured Open Farm Sunday founder Ian Piggot.
 
The aim of this article, he said, was to tell the story and track the achievement of the Open Farm Sunday initiative, and to explore the qualities and drive of the farmer behind it, in the hope of inspiring others.
 
The judges described Tom’s article as: "Fantastic, clearly meeting the objectives of the brief in mentioning how engagement between farmers and the public takes place. The article itself was strongly written and made for very interesting read."
 
Click on the image to read Tom's article.
 
BGAJ Red Tractor Award - Winner 
Gemma Mackenzie
The runner up was Gemma Mackenzie, whose feature about a project to take nursery children to visit a nearby farm once a month to learn about food and farming took the front page of the Press & Journal’s weekly farming supplement. 
 
The judges commended Gemma’s judgement in picking the story and developing an angle which showcased the importance of children learning about where their food comes from, as well as outlining why it was important for them to understand the jobs that exist in their local community.
 
Although Gemma could not attend the presentation, Tom received his £1000 prize at the Guild's Harvest Lunch from Andrew Blenkiron, estate director of Euston Estate and vice-chairman of Assured Food Standards.
 
Click on the image to read Gemma's article.
 
BGAJ Red Tractor Award - Second
 
 

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