The Guild provides a recruitment advertising service for organisations wishing to put details of a post in front of the 450 members involved in journalism, photography and commercial PR and marketing communications.
Charged at just £175 each, this comprises a dedicated Jobs eAlert and a reference to the post in a monthly general eAlert, both with a link to a pdf document of unlimited size giving details of the organisation and vacancy.
Also, the advertisement is displayed on the Guild website until the application closing date and the vacancy is announced via the Guild's Twitter account.
This service is geared to providing Guild members interested in the position with as much easily accessible information abount vacancies as possible.
Past users of this service include:
• 5M Publishing (online editor)
• AgriBusiness Communications (PR executive)
• Farmers Weekly (reporters, section editors)
• IAgrE (house magazine publishing contract)
• John Deere (house magazine editor)
• Scottish Agricultural College (head of communications)
• AgriScot (event PR and marketing consultant)
• Watt Publishing (International magazine editor)
• Whisper PR (account executive)
• Yorkshire Post (agricultural correspondent)
• Meat Hygiene Service (comms & public affairs manager)
• Kendalls PR (PR account manager)
• Pinstone Communications (PR account manager)
• DairyCo (communications manager)
• Savills Rural (PR manager)
• RDP Advertising & Marketing (PR account manager)
• Liz Snaith Consultants (PR account executive)
• Farmers Guardian (machinery editor, arable reporter)
• Lewis Business Media (Pig World editor)
• Young & Country (website news and features contributors)
• Potato Council (communications manager)
• BASF (market communication manager – crop protection)
• AngliaFarmers (journalist editor)
• National Farmers Union (head of strategic communications)
• Farmers Guide (machinery and business reporters)
• 2degrees network (community manager)
• Newsquest Cornwall (agricultural editor)
• Sundial Magazines (machinery journalist)
• Briefing Media (business reporter)
• Red Tractor Assurance (communications executive)
• Ware Anthony Rust (agricultural PR account manager)
• Kelsey Publishing (Editor, Tractor & Machinery)
• Reverberate PR (account director)
• Country Land & Business Association (regional communications manager)
• RMI Analytics (researcher/journalist)
• Holstein UK (marketing & media manager)
• Archant Norfolk (agricultural, food and farming editor)
• NIAB (communications assistant)
One past user of the service says: "Several of the better quality applicants responded to the Guild's e-Alert; we have successfully appointed someone and he is a Guild member. We had small numbers in terms of responses to our recruitment ad from all sources, but it is quality that counts. We would certainly use the Guild again for future appointments advertising, as it is so well targeted for our needs."
Nine high quality tenders were submitted to the IAgrE for its house magazine contract, six of them as a result of circulating the tender document via the Guild's eAlert service. The contract was subsequently awarded to a Guild member.
Chris Whetnall of IAgrE comments: "It was a very useful exercise that resulted in substantial transparency of process, added credibility to the tendering process and left me feeling that, having attracted a wide spread of submissions, I had done a good job."
The AgriScot event used the Guild eAlert service to help recruit a new PR and marketing agency. Bill Romanis of the organising committee said: "We didn't expect a big response, and didn't get one, but those we did hear from were of the highest calibre, so the exercise was most certainly worthwhile."
Mark Simpson of Young & Country wrote: "From reading comments on the Guild website from previous advertisers we were not expecting a large response but we expected those who did respond to be of a very high calibre. That is precisely what we got. We could not happier with the result and are very much looking forward to working with the journalists who contacted us. For the price of the advert we feel it is tremendous value for money."
To use the service, contact Peter Hill.