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Peter Hill
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Peter Hill

Guild profile raised through Congress media coverage

Published on 2nd October 2014

Extensive media coverage of IFAJ Congress 2014 and new relationships with companies and non-commercial organisations should be among the long-term benefits to members that arise from hosting the big event, believes Guild chairman, Jane Craigie.

"Many more people in the farming community and the agricultural industry as a whole are now aware of the Guild, particularly among the many sponsors who came forward to support our efforts in staging the Congress," says Jane. "I hope we can capitalise on that greater awareness by getting support for existing and new initiatives that will bring fresh opportunities for Members and Friends of the Guild."

National publications Farmers Guardian, Farmers Weekly and The Scottish Farmer carried extensive features both before and after the Congress, as did Aberdeen's Press & Journal which devoted its Farm Diary pages in three consecutive editions to the lively social elements of the Congress.

During the Congress, the @IFAJ2014 Twitter account was awash with activity, with 1500 tweets from 359 contributors using the #IFAJ2014 hashtag reaching 417,223 accounts worldwide (ie the number of followers of those contributors) and potentially being read by an audience of 2.6 million people!

Global spotlight on Scotland's farming food and drink sector - Press & Journal

Scotland to play host to the world - The Scottish Farmer

Innovation on show - Farmers Guardian

Britain's farming excellence to be celebrated in showcase - Farmers Guardian

British food and farming in global spotlight this week - FarmingUK

IFAJ delegates discuss sustainable food challenges - Horti Daily

A showcase of the very best of British - Farmers Weekly

Alex Salmond to address international farming journalists - Press & Journal

Journalists have a berry good time - Press & Journal

Warm welcome for farming journalists - Press & Journal

International journalists pay tribute to Joe - Press & Journal

Last hoorah for IFAJ 2014 - Press & Journal

IFAJ Congress highlights from Scotland - Farmers Guardian

Scottish farming firmly in world spotlight - Press & Journal

Scottish agriculture shown to the world - The Scottish Farmer

Crops, cattle, sheep and whiskey -

Journalists take home a positive view - The Herald

Snapshot of Scotland's farm business excellence - Farmers Weekly

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