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New PR teams for Limagrain and Nickerson

Published on 20th June 2011

Guild members running separate agricultural PR agencies have been awarded contracts to handle press and public relations for one ofBritain’s leading seed companies, LimagrainUK.

Lee Robinson, director of marketing for arable seeds, has confirmed that Niamh Tye, operating under the independent banner of Siafu Public Relations, is now handling all arable business PR for the company, while Liz Falkingham’s Chestnutmare Media is responsible for the Nickerson Direct operation.

Limagrain UKLimagrain UK – beer supplier to the Guild’s Bangers ‘n’ Beer reception at the Cereals Event – is part of Group Limagrain, the largest plant breeder and seed development company inEurope. Operating from commercial and administrative offices at Rothwell near Market Rasen in Lincolnshire, the company also has breeding stations at Woolpit in Suffolk and Docking inNorfolk, with production and distribution facilities at Holton-Le-Clay near Grimsby, Witham St Hughs near Lincoln and Forfar in Scotland.

Limagrain breeds and markets agricultural and amenity grass seeds, with a portfolio that includes varieties of cereals, oilseeds, beans and peas, sugar beet, potatoes, maize, grasses and fodder crops.

Nickerson DirectThese are widely available from seed merchants and also through the Nickerson Direct operation, which is the UK’s only agricultural specialist supplying seeds from the breeder direct to farmers. Its portfolio includes Original Cereals, oilseeds and pulses, Circle Ley grass mixtures, LG maize and Foundation potatoes.

Liz FalkinghamAt Chestnutmare Media, the PR and freelance journalism company set up by former Farmers Guardian editor Liz Falkingham last year, the Nickerson Direct contract will be handled in partnership with fellow Guild member and experienced PR operator Doreen Forsyth.

Both are delighted to be given the opportunity to work with Nickerson Direct: “There is a wealth of great content and stories at the company,” says Liz. “We're looking forward to working with the national team of seed specialists to raise Nickerson Direct's profile through both print and digital media.”

Liz can be reached by email or telephone 01377 252321.

Niamh TyeNiamh Tye of Siafu is also working with a fellow Guild member, Andrew Watts, previously editor of Farm Business, to handle the Limagrain UK arable PR account.

“With my knowledge of the arable industry and Andrew’s business focus, we hope to bring a fresh perspective to some of the exciting strategic and product developments at the company,” says Niamh.

As an aside, she adds that Siafu means red ant in Swahili – the best communicators and team workers in the animal kingdom!

Contact Niamh by email or telephone 01780 410902 for information and story leads.

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