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Video training for first 'Under 35s' event

Published on 1st July 2011

The Guild’s first event put together at the request of ‘Under 35s’ members provided some helpful hints and instruction on the equipment and techniques needed to successfully produce videos for the web.

Drawing on the workshop format that members in the Midlands found so useful in May (see regional pages on the website), Susie Emmett of Green Shoots Productions explained the attractions – and limitations – of the simple Flip camera and built-in editing software, the sound-quality advantages of using a camera with a plug-in microphone, and the basics of Microsoft’s Movie Maker editing suite.

“Modern cameras and software make it easy to produce your own simple videos for the web,” says Susie. “But there are some essential techniques to learn to make videos that people will want to watch.”

With Farmers Guardian and Farmers Weekly embracing the online video age on their websites it was no surprise to find staff and freelance contributors from both publications on the half-day course - even if some were beyond the nominal age limit!

FG livestock sales editor Katie Lomas and news reporter Olivia Midgeley were joined by political editor Alistair Driver; FW livestock editor Sarah Trickett, freelance arable contributor Louise Impey, and independent PR expoert Liz Snaith also participated, along with NFU press officer Tim Price and Guild website editor and machinery freelance Peter Hill.

Organised by Guild management Council member Julie Mate, who is helping to establish the ‘Under 35’ club activities, the workshop provided an excellent introduction to the topic, with a practical exercise filming in and around The Farmers Club and setting up interviews with unsuspecting but very willing club members and staff.

“The hands-on element of the workshop helps trainees put into practice the things they’ve learned about and highlights some the potential pitfalls to avoid,” says Susie. “One of the most difficult things to get right is sound; it’s often very difficult to avoid distracting background noise. The best solution is often to block out the sound track and add a commentary or appropriate music instead.”

Brevity can be another challenge: “It’s easy to end up with too much video when between one and a half and five minutes is ideal for an online video,” notes Susie. “As for hosting, it’s simplest to create a YouTube channel, which can then be displayed on your own or a client’s website rather than embedding it.”

    • Eastern region Guild events organiser Louise Impey would like to hear from any member who would like to take part in a repeat of the online video workshop.

Video for web seminar july 2011

Camera camaraderie: Trainer Susie Emmett is seated left alongside Guild members Louise Impey and Olivia Midgeley; standing from left are Liz Snaith, Alistair Driver, Katie Lomas and Sarah Trickett.

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