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Video for the web - a valuable CPD initiative

Published on 27th June 2011

Guild members who took the opportunity to acquire or improve skills for making online videos at a Midlands-organised course found the half-day session of real value.

Run by professional instructor Susie Emmett of Green Shoots Productions, the course is designed to provide vital practical knowledge for successful video-making and presenting, whilst also exploring the journalistic and marketing opportunities offered by this increasingly popular and powerful communications tool.

Video marketing is seen as by far the easiest way to create trust and credibility, and to build online traffic for businesses. It is being used to great effect by the media in terms of online coverage of news stories, events and product promotion.

So what did Guild members make of the half-day course?

Natalie Yeatman-Reed of Whisper.pr said: “Having no previous experience at all, conducting a filmed mock interview with someone that I had never met before has really improved my confidence. It gave me an insight into the preparation that would be required when I am asked to go and do it in the field.

The most useful part was the session on how to make a good video; keeping the subject focused on the lens, making sure that the camera is at eye level, the importance of sound etc. I would definitely recommend this course to other people!”

Freelance photographer Ruth Downing of Rural Pictures Photography responded: “Thanks for delivering such an excellent course. I really enjoyed the day and came away armed with sufficient knowledge and confidence to go out and start playing with projects. 

“I purchased a IFlip recorder straight away and spent time at the weekend just going outside with a very loose story idea and then trying to shoot and put together something watchable!,” she adds. “The hands-on, no nonsense approach of the trainer was really useful and the interaction between delegates and trainer allowed us to help each other to learn.

Would she recommend it to fellow Guild members?  “Definitely,” says Ruth.

GAJ Midlands video course 2011

Course instructor Susie Emmett of Green Shoots Productions (second from left) gives guidance on shooting video to Guild members (from left) Matt Mellor of PR agency ABC Communications; Natalie Yeatman-Reed, Whisper.pr; Hannah Goodwin of Pinstone Communications; freelance photographer Ruth Downing, Rural Pictures Photography; and Marcus Battong of Elsoms Seeds. Image by John Eveson.

 

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