Uncertainty, global pressures and rapid technological change continue to shape the agricultural sector, but members of the British Guild of Agricultural Journalists (BGAJ) remain well placed to support the industry with clear, reliable information.
Speaking at the Guild’s AGM, held at FarmED in Oxfordshire (Thursday 27 March), chairman Ben Pike said the last 12 months had seen shifting challenges across the sector but the Guild’s continued strength and relevance was something to be valued.
In his outgoing AGM address, Ben said ongoing global conflicts were having a wider impact on farm businesses and individuals alike. Against that backdrop, the Guild’s role in helping the industry navigate complexity was more important than ever.
“Our role is to report on it, to help others understand it, and where possible highlight opportunities within it,” he said, adding that accurate, balanced reporting is critical at a time when farmers are facing increasing volatility.
Despite the wider challenges, Ben said the Guild had delivered another strong year, underpinned by high levels of member engagement and a busy events calendar.
Attendance at flagship events remains high, with Beer and Bangers at Cereals approaching record numbers, while the Harvest Lunch continues to be a major draw for members.
Professional development has been another area the Guild offers strong support for members. More than 50 members attended an AI workshop over the past year, reflecting growing interest in how emerging technologies are reshaping communications. This year’s AGM itself included a video workshop, continuing the Guild’s focus on practical, skills-based training.
International engagement also remains a priority of the Guild, Ben added. Several members attended the IFAJ Congress in Kenya, supported by Guild funding and the Joe Watson Legacy Fund, which continues to back early- and mid-career professionals looking to broaden their experience.
At the same time, Ben acknowledged the pressures facing the profession, particularly for those working in visual media, as advances in AI and tightening budgets reshape demand for photography and content production.
“I’m proud that the Guild has not shied away from this,” he said. “We have raised concerns directly with the industry, and Council continues to treat this as a priority.”
Looking ahead, the Guild is preparing to host the International Federation of Agricultural Journalists (IFAJ) Executive Committee in the UK next year, with longer-term plans already underway for the 2029 IFAJ Congress – the first to be held in the UK since 2014.
More broadly, Ben said the organisation remains in good health, with strong membership numbers and a high level of participation across its activities.
On a personal note, the AGM marked the end of Ben’s tenure as chairman of BGAJ, having completed two years in the role. In recognition of his contribution to the Guild and the wider profession, he was awarded a Fellowship, honouring his commitment to supporting members and strengthening the organisation during his time in office.
“It has been an absolute honour to serve as Chair,” he said, reflecting on the support he received from the Guild, particularly when he set up his agency, Eve Communications.
He also paid tribute to Council members and Guild secretary Nikki Robertson for their ongoing work behind the scenes.
“If you are not currently making the most of what the Guild offers, I would strongly encourage you to do so,” he added. “Take a training course, apply for a travel scholarship, attend a Congress, or simply turn up at an event. This is an organisation that would be the envy of most industries in terms of its network and camaraderie”
Read Ben’s full speech here: Chairman’s speech AGM 2026
