Kelsey Publishing is pleased to announce the appointment of Lucy de la Pasture to the position of Editor of Crop Production Magazine.
Crop Production Magazine remains the UK’s best-read arable technical journal, reaching around 9000 arable farmers and farm managers, in addition to c.1400 agronomists via its print and digital channels.
Angus McKirdy, Commercial Director, commented: “As an ex-agronomist, Lucy has an unparalleled understanding of modern crop production techniques, and many years of experience as a technical writer and editor. She has a passion for arable farming and has ambitions to devote more column inches in CPM to important topics such as sustainability.”
Speaking on her new appointment, Lucy added: “It’s an incredibly challenging time for arable farmers – who are adjusting to the removal of subsidy payments while also making changes to their practices so the industry can meet net zero targets by 2040. As well as playing an instrumental part in mitigating climate change, farmers are also looking to reverse biodiversity decline.”
“My aim is to continue to showcase the innovation that’s being led by farmers and explore the growing number of technical challenges in crop agronomy. CPM has a long tradition as a technical journal and a responsibility to support farmers through change. It has an important role to play, not just in knowledge exchange, but in providing thought-provoking articles which may challenge the status quo.”
Stephen Kendall, Managing Director said: “I am thrilled and delighted Lucy has agreed to become editor and continue her long and distinguished connection with CPM at this crucial time in the brand’s development. Lucy’s passion, vast industry and agricultural knowledge and superb editorial skills will be vital to achieving our ambitions for CPM over the coming years.
“I would also like to thank Charles Abel, our consultant editor, who has worked incredibly hard to help develop CPM over the last few months. Charles’s ability and journalistic professionalism has been invaluable in evolving CPM’s editorial positioning.”
Lucy will take up her position on the 1st January 2022. Any client wishing to submit an editorial idea or suggestion should email email@example.com. Please contact Angus McKirdy for more information.