British Guild of Agricultural Journalists
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Do you have a PR campaign to be proud of?

Published on 19th July 2021

The BGAJ PR award which recognises excellence in agricultural and supply chain public relations and communications is now open for entries.

The award, now in its third year, will honour the most successful public relations campaign or project undertaken during 2020/21 by BGAJ members on behalf of a client business – whether agency or sole trader - operating specifically in agriculture or the agri supply chain.

While there is no financial prize for this award, as it is not currently sponsored, the value lies in peer recognition of sector-leading performance.

The winner will be licensed to use a special logo on their marketing material for one year.

Email your entry complete with a PDF or word document with a description of the campaign and how it meets the rules of entry criteria (below) to BGAJ awards secretary Olivia Midgley.

The closing date for entries is August 20, 2021.

Rules of entry

Entries must include descriptions of:

  • The client brief, objectives and indication of the budget range (£0-£5,000; £5,001-£10,000; or £10,001+)
  • Whether the campaign was delivered in-house, via agency or sole trader
  • The campaign concept
  • The strategy, tactics, creativity and innovation used to achieve the brief
  • Delivery of the campaign
  • Evaluation of the campaign including key outcomes and impact
  • Eligible campaigns must have been active between May 1 2020 – June 30 2021 although it may have commenced before the start date

Maximum one entry per company. Entries are free.

The competition will be judged by a panel that includes an independent judge from a national PR body, an industry PR practitioner and a Guild Council member.

 

Enquiries?

Olivia Midgley

awards@gaj.org.uk

 

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