Published on 2nd September 2020
Tickets are now on sale for the next BGAJ CPD member event.
Digital, social and print content: what’s the difference? takes place on Thursday 17 September 2020 via Zoom.
Tickets are £25 for the 2-hour programme which starts at 2pm.
There are 36 places available on a first come first served basis on Eventbrite.
This session, which is supported by Perkins, is designed to give a solid introduction to the science behind what makes a reader see, process and interact with content differently on different platforms and devices and what that means for any editorial or marketing content.
We will look at key concepts around content, keywords, Google, social messaging, tone of voice, calls to action and brand voice.
The trainer is Becky Bocchetti, a director of media training company ContenETC.
Becky designs and delivers training solutions across digital, content, marketing and media law, supporting clients to get the best content in front of the right audience, in the right format, at the right time, for optimum results.
Her career began in direct marketing for a leading UK agency, followed by journalism, and the digital world in 2000.
She has won awards for content, social media and commercial activities at websites inc WGUK, ZSL and BBC Radio 2, while continuing to write for national titles. She was a founding team member of Vizzavi, Vodafone’s pan-European cross-platform content offering.