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Midlands events company wins top rural award

By 4th November 2021July 27th, 2023No Comments

Jimmy Birchmore Events has been named as one of the best rural businesses in the UK after winning a regional Rural Business Award.

The events specialist won Best Rural Diversification Project in the Midlands category.

Following the impressive achievement at the regional final, Jimmy Birchmore Events will now go on to represent the Midlands region at the national final of the Rural Business Awards in February 2022.

“We are delighted to win the Best Rural Diversification Project Award for the Midlands. The past 18 months have been extremely challenging for businesses, so to be recognised by the Rural Business Awards and Amazon in this way gives us a great boost,” explains business owner, Jimmy Birchmore.

Established in 2009, Jimmy Birchmore Events offers a fully integrated and complete event service, specialising in agriculture, environment, food chain and land-based sectors.

“Covid-19 has put immense pressure on the events industry and I’m exceptionally proud of the team which has overcome the huge challenge we faced with a 99% reduction of our usual live events for 18 months,” says Jimmy.

“The team has adapted, innovated and worked incredibly hard to deliver seamless events for clients who wanted to continue to communicate to their audiences during lockdown, whether that be via enhanced webinars, virtual and hybrid studios or 3D environments.

“We’ve researched, collaborated, learned, and have put an unprecedented amount of extra time into ensuring our clients have a high-quality virtual event which delivers. We have a highly experienced team at the core of the business who foster long term valued relationships with our clients, and we are proud to be considered for this top award,” adds Jimmy.

The Rural Business Awards 2021/2022, in partnership with Amazon, will mark the Awards’ seventh year of celebrating the success of businesses across the UK’s rural economy. The Awards were set up with the aim of celebrating the achievements of rural businesses and developing a strong network for rural business owners.

Director and Co-Founder of The Rural Business Awards, Jemma Clifford, added: “We are very proud to be hosting the seventh annual Rural Business Awards in partnership with Amazon, especially after the past 18 months. On behalf of the Rural Business Awards team, I would like to say congratulations to Jimmy Birchmore Events for this very well-deserved win and wish them all the best ahead of the national final.”

The Rural Business Awards is the brainchild of Leicestershire businesswomen Anna Price and Jemma Clifford, who wanted to showcase the wealth of entrepreneurial talent in rural areas of Britain.

The Awards are organised by rural business for rural business, with winners in the 13 categories – ranging from Best Rural Start Up and Best Rural Diversification Project; through to Best Rural Professional Services Business and Best Rural Innovation – decided by an independent panel of judges drawn from the rural business sector, rural public sector agencies, and rural charitable organisations.

The Rural Business Awards is hosting a series of regional finals in the North, East, Midlands, South West, Wales and Northern Ireland, throughout October 2021, ahead of the National Final next February.

To find out more about Jimmy Birchmore Events, go to or to learn about the Rural Business Awards visit