Guild member Andrew Kendall and colleagues at Kendalls Communications have started working on two new national accounts providing public relations and advertising services.
The agency already has a significant portfolio of agricultural clients, including animal feeds manufacturer BOCM-Pauls and farmers’ co-operative AtlasFram Group, both serviced by fellow Guild member Julian Cooksley, as well as Guild livestock journalism award sponsor NOAH.
“We are delighted to have added equipment manufacturer Case IH and The Prince’s Countryside Fund to our extensive client base,” says Andrew. “The agency employs a team of experts with in-depth knowledge of agriculture and the rural sector, and these new accounts will further enhance our presence within these vital sectors of the UK economy.”
He describes Kendalls’ approached, based on four decades of experience, as being pro-active with clients to identify and create opportunities, then translate them into targeted media coverage to increase audience awareness and market share.
Case IH has appointed Kendalls to manage its combined PR and advertising in the UK and Republic of Ireland on a three-year contract; Charles MacDowel is account executive. The global manufacturer produces one of the most comprehensive tractor and combine harvester ranges on the market.
Marketing manager Charles Blessley comments: “We have a number of exciting new products in the pipeline and look forward to working with Kendalls as part of our strategy to continue to increase brand awareness and market share in the UK and RoI.”
The Prince’s Countryside Fund is a charity that awards grants to projects helping support people who care for the countryside. It aims to improve the sustainability of British farming and rural communities, reconnect consumers with the countryside and support farming/rural crisis charities through a dedicated emergency funding stream.
To date, the fund has donated £1.7 million in grants, supported 50 projects across the UK and helped over 20,000 people, with the aim of helping to address issues such as rural isolation, the decline of rural communities, low farming incomes, lack of access to training and the disconnect with the values of the countryside.