Sponsored by John Deere and held at the company's UK headquarters in Nottinghamshire, the Guild's training course and award supports one of the Guild’s principal aims – promoting schemes for the provision of suitable entrants into agricultural journalism.
Since it began, scores of course members not already employed as journalists have been taken on by national farming and horticultural magazines.
The 10 full trainees who take part annually come from different backgrounds – agriculture, PR or agri-media and agricultural engineering – and often have very little or no practical experience of journalism.
They attend lectures and practical exercises formulated by professional training consultant David Mascord, and guest lectures given by Guild members such as Tim Relf of The Operative Word.
Short-term placements offered by a number of farming and horticultural publications and PR agencies then provide real-world experience of the job.
Students also compete for the John Deere Training Award trophy and a £250 cash prize for the best article written during the course – plus a £100 prize for the runner-up – and a guest ticket to the Guild's annual Harvest Service & Lunch in London for the prize presentation.
For details, contact Steve Mitchell of ASM PR:
Tel: 01926 818762 Mobile: 07717 213182 Email: firstname.lastname@example.org
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