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Johann Tasker
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Johann Tasker

Chris Biddle steps down as Service Dealer editor

Published on 2nd November 2015

Chris BiddleAfter 27 years and 319 editions, Chris Biddle, a Member of the Guild, has produced his last issue as editor of Service Dealer, the bi-monthly machinery dealer magazine he founded in 1988.

The title was acquired earlier this year by The Ad Plain, the Oxfordshire-based business that redesigned and has published the magazine for Chris over the past two years. Deputy editor Steve Gibbs moves into the editor’s chair and he will be supported by Martin Rickatson, machinery freelance and a Member of the Guild, as features writer.

Until Christmas, Chris will continue editing the weekly machinery trade newsletter delivered each Friday at noon, and will then contribute a regular personal view on a topic pertinent to farm, groundscare and garden machinery distribution.

On stepping down from Service Dealer, Chris said: “It’s a moment tinged with slight sadness, obviously, but overwhelmingly with pleasure and pride at having established what is today regarded as the industry’s ‘bible’ – a description often used by readers.”

Service Dealer magazines and newsletter

The Ad Plain managing director Duncan Murray-Clarke praised Chris Biddle’s achievements: “Service Dealer is what it is today purely and simply due to his hard work, enthusiasm and expertise. We have put together a strong team to push the title forward without wholesale changes but with a slight broadening of emphasis, expanding and adding to the magazine and newsletter.”

In his last Editor’s Message, Chris commented: “It’s au-revoir – and heartfelt thanks to the countless people who have brightened and enlivened the journey from a modest, pre-internet, roughly hewn magazine to where we are today. The philosophy will remain the same: to report accurately, comment responsibly and provide information and inspiration.”


To find magazines and newspapers covering different agricultural and rural affairs topics, browse the publications and websites directory in the Guild’s Farming Media Centre.

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