Agro Mavens, the communications consultancy run by Guild member Adrian Bell, has a new partnership with specialist market research agency Research Engine.
The partnership will enhance the services available to both agencies’ clients.
Agro Mavens works with agriculturally active companies to develop bespoke marketing, communications and public relations plans for products and services in agtech and agriculture.
The agency uses its in-depth agricultural knowledge to create and execute strategies tailored to markets around the world, in addition to its work with British and European clients.
“This is an exciting partnership to be embarking upon,” says Adrian.
“Research Engine is an agile and well-known research specialist who, like us, works globally for its food and agricultural clients.
“Agro Mavens’ client marketing strategies draw extensively on knowledge mobilisation: by taking time to understand what farmers, advisers and other target audiences need and want to know, we ensure our clients’ messages are credible and compelling,” explains Adrian.
“Research Engine’s top-notch comprehension of agriculture, unrivalled access to respondents, innovative approach to market research, and their skill in exploiting the full potential of their analytical and statistical toolbox will help add even greater precision to our client services.”
UK-based Research Engine was founded by Chris Horne and Mike Heisig, acknowledged as among the leading researchers in the agricultural market.
Offering a variety of disciplines, from straightforward surveys to more complex segmentation and behavioural science, the agency works across agricultural sectors using fieldwork and web-based data collection.
“We’re delighted to be partnering with Agro Mavens,” says Chris.
“We share a common focus on agriculture and agtech, and the goal of helping our clients succeed thanks to marketing strategies that are grounded in knowledge and fact.
“That’s where we come in. As market researchers, we can provide valuable insights around which Agro Mavens can build and execute tighter, strategic communications programmes – the ‘yin’ to their ‘yang’, if you like.
“Like them, we are tremendously excited by the current opportunities open to the agricultural industry, not just in the UK but around the world, and especially in the hi-tech and disruptive technology arenas.”
