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BGAJ PR award: meet the judges

Published on 12th August 2020

The PR professionals who will judge this year’s BGAJ PR Award have been announced.

They are:

Annette Richman, founder and managing director, KOR Communications

Amy Jackson, founder and director, Oxtale PR and BGAJ member

Liz Snaith, director, Liz Snaith Consultants and BGAJ council member

Annette Richman founded KOR Communications in 2006 following a 20-year career as a journalist spanning regional and national press and broadcast media, including ITN, Sky News and ITV.

She said: “I am a stickler for good writing and good story telling, which has come from years of working as a journalist and news editor.”

Annette has a wealth of experience with rural businesses, landed estates and property developers, creating engaging content and campaigns which tell their stories, maximise good news opportunities and manage reputational risk.

She has been a member of the Chartered Institute of Public Relations (CIPR) since 2006 and is also trustee for the Bristol-based charity HorseWorld, established in 1952 to rescue, rehabilitate and rehome horses, ponies and donkeys.

Amy Jackson started her agricultural career at 14 in the lambing shed and went on to study agriculture at SAC.

Following stints in the auction business, in cattle breeding, and on farms in UK and Canada, she switched to PR in 1996 after taking part in a BGAJ course.

She set up Oxtale in 2010 and since then has specialised in issues and crisis management, being involved in high profile stories such as horsemeat, ‘mega’ farming and antibiotic use.

She said: “At times of such enormous change, farming needs good PR more than ever. This award is great news as it’s us recognising our own, and an opportunity to celebrate the value our PR practitioners bring to our industry in terms of professionalism, accountability, creativity and strategic thinking.

“I’m hoping for a wide range of entries this year in all budget ranges, showing how imaginative campaigns from the simple to the complex have delivered tangible results and great value.”

Liz Snaith is a farmer’s daughter, studied agriculture and worked as a journalist on B2B title Farmers Guardian, before moving over the fence to a specialist PR agency and establishing her own strategic PR and communications business.

She said: “We combine hands-on technical experience with in-depth industry knowledge, a wide range of contacts and the opportunity for collaboration throughout the food chain.”

She sees vision, integrity and creativity as ‘core values’ which she believes are integral to good PR, to develop and maintain essential trust amongst the various target audiences.

The BGAJ PR Award is already open for entries and closes this Friday, August 14.

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