Published on 9th October 2020
A mental health awareness campaign from the RSABI has won the 2020 Guild PR Award.
The award, which recognises excellence in agricultural and supply chain PR and communication, was judged by three PR professionals; Annette Richman, founder and managing director, KOR Communications; Amy Jackson, founder and director, Oxtale PR and BGAJ member and Liz Snaith, director, Liz Snaith Consultants and BGAJ council member.
Runner-up was Pinstone. Judges said the Pinstone team ‘clearly showcased their PR practitioner skills in developing this multi-channel strategic campaign which certainly delivered the results. Team member Hannah Wilson has to be commended for communicating the entry in a very appealing presentation’.
The winner was RSABI for its Keep Talking campaign. The judges described it as a ‘very worthwhile’ campaign, with great planning to coincide with critical points where people might feel isolated, plus inspired use of auctioneers and industry figures people can relate to.’
They said the charity’s in-house comms team developed and delivered an extremely timely, robust campaign managed on a shoestring budget which demonstrated clear strategic thinking, provided great media content commanding support from its industry partners and influencers and it turn, huge multi-channel traction reflected in its evaluation.
RSABI board member Ewan Pate accepted the award on behalf of Norette Ferns and the charity’s media relations team at the Guild’s virtual harvest festival on October 8.