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New award to highlight excellence in PR writing

Published on 22nd July 2021

A new award which recognises excellence in PR writing has been launched by the Guild.

PR Writer of the Year is open to all PR professionals who work in the agricultural sector and carries a £150 prize.  

Entries for the award will be judged on how well the author has delivered newsworthiness and/or technical content despite the PR purpose of the piece, as well as conciseness and consistency of quality, clarity of writing and style.  

The judging panel will consist of editors and journalists.  

Oxtale PR founder Amy Jackson has kindly offered a prize pot of £150 for the winning entry.

Amy says: “I have always valued feedback from journalists and believe it has helped me develop my writing skills enormously.

“Writing for PR is a different skill from journalism. While it has to be newsworthy and engaging for the journalist, it also has to deliver a PR message that hopes to change understanding or behaviour in the target audience.

“Sometimes in PR, we can lose sight of one aspect for the sake of the other. This is why I – and I hope others – will welcome hearing what journalists and editors really value, and celebrating those PR practitioners who do the job well, balancing the needs of the media with their client’s.”   

Email your entry complete with a PDF or word document with a description of the piece and how it meets the rules of entry criteria (below) to BGAJ awards secretary Olivia Midgley.

The closing date for entries is August 20, 2021.


Entry criteria  

Entries can be received in two ways: from the author or from the receiving journalist/editor

Entries submitted by PR authors

  • A press release or written feature article for a client or organisation you work for, submitted by email as a Word or PDF attachment
  • Issued or published within the last 24 months – please provide the date  
  • Accompanied by a brief description of the PR aim for the piece of writing, the end target audience, and the target media

Entries nominated by journalists/editors

  • A press release or written feature article you have received from a PR author, submitted by email as a Word or PDF attachment
  • Received or published within the last 24 months – please provide the date 
  • Accompanied by a brief description of why you have nominated this piece of writing alongside recognition of its background PR purpose

Please advise the author you are submitting their writing for this award.


Olivia Midgley


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