Award winning farming journalist and PR consultant, Aly Balsom, is to join specialist agriculture sector PR agency Agribusiness Communications Limited (ABC).
Aly has over 15 years’ experience working in agricultural communications, having started her career as Deputy Livestock Editor at Farmers Weekly. Over the last decade she has forged a successful freelance career through Aly Balsom Media Limited, building a strong client base in the livestock sector.
Her technical expertise and industry network perfectly complements ABC’s expanding livestock client portfolio.
“I’m excited to be part of a dynamic, market-leading team, which has a proven track-record as one of the largest specialist communication agencies in agriculture,” she said. “It’s an exciting step and I look forward to helping to amplify our clients’ voices across various multi-media platforms.”
ABC Managing Director David Butler added: “I have known Aly for many years and we have worked on various projects together. She is a proven, widely respected agri-sector communications professional and we are all delighted she has decided to join us. Aly’s appointment is another positive development for ABC as we seek to strengthen our consultancy team and client service offering.”
Aly will formally join the ABC team on 5th January 2026.
