Agrimoney.com, the agriculture investment information website, has been acquired for an undisclosed sum by Briefing Media, the agricultural print and online publishing and events group that owns Farmers Guardian.
The Agrimoney.com website, which was established in 2009, provides news and information for investors in the global food chain, covering global markets and commodity trading, manufacturing, distribution, farming and land management companies. It attracts more than 70,000 users per month, across more than 170 countries.
“Agrimoney is a powerful addition to our agriculture brands and will enable us to expand into adjacent markets and geographies,” says Rory Brown, co-founder of Briefing Media. “It will now become the spearhead of our further extension into the agri-finance markets through an enhanced product suite of data, news, analysis and commercial meeting places – both face-to-face and online.”
Agrimoney’s founder, Mike Verdin, will join Briefing Media to work on the evolution of the site and related activities: “The increasing numbers of mouths to feed, the demand for ever-more sophisticated diets, and the potential for turning food into fuel has turned the growing business of agriculture into big business. Agriculture – to which financial markets owe a debt of history, even down to the derivation of the word capitalism – is back at the forefront of investment thinking.”
Agrimoney becomes the latest addition to Briefing Media’s expanding agriculture portfolio which includes Farmers Guardian, Arable Farming and Dairy Farmer; the LAMMA machinery show and CropTec arable exhibition; Farmers Weather; LammaXchange online machinery advertising, and The British Farming Awards.