Following a programme of content, design and layout developments, the Northern Ireland farming newspaper FarmWeek has launched a campaign to promote its position in the marketplace.
Sporting champion rosettes carrying the legend: FarmWeek – Best in breed. And a really good read, the editorial team, including Guild member Chris McCullough (pictured far right), revealed a campaign that will run across radio and six sheet outdoor poster sites.
“For several years now the FarmWeek team has been developing and refining the paper and we feel we have reached a high standard that sets a new benchmark for the industry,” says editor Robert Irwin (centre in picture). “With our new marketing campaign we’re aiming to reach potential readers who haven’t seen the product for some time and are unaware of the progress that’s been made. I’m convinced they will be pleasantly surprised when they purchase the latest issue for it really is ‘the best of breed and a really good read’.”
A number of new platforms have been introduced, including Business, Vintage Tracks and Farm Family to add value to the strong content of industry news and opinion.