
Guild member Max MacGillivray is inviting fellow BGAJ content creators to share their photographs and stories for People of the Land, a unique new project that he is pulling together.
“Every day, across British agriculture, horticulture and food production, remarkable people are doing extraordinary things. Yet so many of their stories remain untold,” says Max.
“People of the Land is a growing national initiative to change that through authentic photography, compelling storytelling and a shared celebration of the people who make our industries what they are. And we’d love members of the British Guild of Agricultural Journalists to be part of it,” he explains.
With nearly 50 agricultural and horticultural trade organisations now aligned, key industry media partners secured and initial grant funding awarded, People of the Land is gathering real momentum, according to Max. “Our dedicated website is launching shortly, providing a national platform to showcase the people, characters and communities behind British food and farming.
“Our longer-term ambitions include national photography awards, a published collection of outstanding imagery and stories, exhibitions and collaborative projects celebrating the extraordinary diversity of our sectors.
Calling all Guild photographers, journalists and storytellers
“We know that Guild members are responsible for some of the finest agricultural photography and storytelling in the country. You’ve captured extraordinary moments, remarkable characters, quiet acts of dedication and the everyday realities of life across our farming and food communities. We’d love to help bring more of that work to a wider audience,” Max says.
His invitation is simple. “We’d love you to send us three or four of your favourite photographs featuring people working in, or connected to, British agriculture, horticulture, fresh produce or food production, plus a short story, personal observation or quote accompanying each image, explaining the person, the moment or why the photograph means something special to you.”
Selected images and their stories will be featured across the growing People of the Land social media platforms, with full photographic credit and recognition for the contributors. There’s no cost involved, and the project is not seeking ownership of any work. Any use would be agreed with the photographer in advance.
“This is about celebrating your photography, promoting your talent and sharing the stories that make our sectors so special. Whether you’re a professional photographer, journalist, writer or simply someone who has captured a wonderful moment, I’d be delighted to hear from you.”
To get involved, please email your images and accompanying stories to:
Discover more about the initiative at its holding website:
Follow People of the Land on LinkedIn, Facebook and Instagram.






