Farmers Guardian staff members have put down their pint glasses for an entire month in order to raise cash for flood hit farms.
All money raised – more than £800 by mid-February – will go to the Royal Agricultural Benevolent Institution (RABI) and its Scottish counterpart RSABI.
The beer-free month was inspired by the fact FG, which has just celebrated its 170th anniversary, was founded by Joseph Livesey, a staunch temperance campaigner.
Guild and FG staff members Emma Penny, Vickie Robinson (centre second row), Ben Briggs and Katie Jones (front row), Olivia Midgley and Georgina Haigh are all taking part in the bid to raise funds, together with fellow Guild member Philippa Spackman, RABI communications manager.
“It’s wonderful and very much appreciated that so many industry colleagues are prepared to ‘go dry’ for a whole month to support RABI and RSABI,” says Philippa. “How could I not take part too?!”
Other notable industry supporters from the National Sheep Association, National Beef Association, Young Farmers, NFU Cymru and Farmers Union of Wales, Hybu Cig Cymru and the Royal Welsh Agricultural Society are also taking part.
Ben Briggs, Farmers Guardian news editor, said: “RABI and RSABI are fantastic charities and have done a lot for farmers and the rural communities. With the floods having blighted so much of the UK, the help of these organisations will be even more important in the next 12 months and beyond.”
Anybody can donate – even while quaffing a glass of ale – by clicking here.
Ben Briggs / Peter Hill
