National food and farming media have been quick to report the results of the Guild’s first ever survey of public opinion, which was published this week.
As part of an outreach project designed to raise the profile of the Guild beyond its membership and into the public domain, a national survey was commissioned to evaluate attitudes towards British food and farming.
The work created a significant number of talking points – not least that 84% think imported food should be produced to the same standards upheld on British farms.
Younger people appeared more accepting of technologies such as gene editing and genetic modification, and the older generation ranked animal welfare as a higher priority than younger people.
The study was reported on BBC Radio 4’s Farming Today programme on Monday before being picked up by more than a dozen print and digital titles across England, Wales and Scotland.
Council directors remain in contact with other journalists, researchers and producers to help perpetuate the story further in the coming weeks.
See the press release and the results of the survey online here.