Guild members from Shropshire marketing business Agribusiness Communications (ABC) are scaling three iconic Shropshire peaks for charity.
The team of nine will climb three of the highest peaks in Shropshire in just one day to raise money for local charity Lingen Davis Cancer Support.
ABC founder and managing director Matt Mellor said: “We have all walked up some of these peaks before but never have any of us tried to do all three in a day.
“We will walk up the Wrekin first, then Caer Caradoc and lastly the Long Mynd.
“Nearly all of the team live within view of one these iconic hills and so we thought it would be a great challenge to see if we can scale them all together.”
The challenge came about when the team were discussing the effect of cancer on their close friends and families.
Each has a story about how cancer has affected a loved one and this brought them together to find a way to raise money to help others like them.
Local cancer charity Lingen Davis is celebrating 40 years of helping Shropshire and Mid-Wales residents – and Matt saw the anniversary as the perfect opportunity to help out.
“Many of us have been struck with the unforgettable news that a family member, or friend, has been diagnosed with cancer,” he added.
“Charities like Lingen Davis offer local support in a way that is often far harder for the bigger charities. We are raising money that can be used locally to help people when they need it.”
The ABC team – which aims to raise £5,000 – has set up a Just Giving page so people can donate to Lingen Davis. To do so, visit www.justgiving.com/fundraising/abc-comms.
Our photos shows (l-r): Sarah Allin, Paul Jennings, Caroline Francis, David Butler, Tom Hunt, Laura Mushrush and Matt Mellor.