The inaugural Mike Evans Award for PR Communications, formerly the Guild’s PR Writer of the Year Award, is open to all PR professionals who work in the agricultural sector and carries a £250 prize.
The award is in memory of Mike Evans, a well known master of agricultural communications and founder of Agrafax and Mistral, who died last year.
The PR award, now in its fourth year and again kindly sponsored by Oxtale PR‘s Amy Jackson, who was a work colleague and friend of Mike, celebrates agricultural communicators who demonstrate a clear and strategic aim for their clients.
Entries for the award will be judged on how well the author has delivered newsworthiness and/or technical content despite the PR purpose of the piece, as well as conciseness and consistency of quality, clarity of writing and style.
The judging panel will consist of editors and journalists.
Email your entry complete with a PDF or word document with a description of the piece and how it meets the rules of entry criteria (below) to BGAJ awards secretary Olivia Midgley.
The closing date for entries is Friday September 20, 2024.
Entry criteria
Entries can be received in two ways: from the author or from the receiving journalist/editor
Entries submitted by PR authors
- A press release, written feature article or multi-media piece for a client or organisation you work for, submitted by email as a Word or PDF attachment
- Issued or published within the last 12 months – please provide the date
- Accompanied by a brief description of the strategic PR aim for the piece of writing, including the end target audience and the target media
Entries nominated by journalists/editors
- A press release, written feature article or multi-media piece you have received from a PR author, submitted by email as a Word or PDF attachment
- Received or published within the last 12 months – please provide the date
- Accompanied by a brief description of why you have nominated this piece of writing alongside recognition of its strategic PR purpose
Please advise the author you are submitting their writing for this award.
Amy Jackson has set up a fundraiser to support the purchase of a set of trophies for the new Mike Evans Award, to be awarded annually at the British Guild of Agricultural Journalists’ Harvest Lunch in October.
You can donate here: The Mike Evans Award for PR Communications Trophies.
