The biggest farm machinery launch of 2014 is not a machine, it’s a publication, according to Kent-based Sundial Magazines.
The new monthly title Farm Machinery Journal will join Sundial’s existing off-highway publications Earthmovers, which focuses on construction machinery, and Classic Tractor, which is edited by Rory Day, a Member of the Guild.
Farm Machinery Journal will cover modern agricultural equipment from combine harvesters and tractors to materials handlers and implements. Publishing director Paul Cosgrove believes it will fill a void in the agricultural sector by providing readers with in-depth and independent coverage of the full spectrum of machinery in one easy-to-read package. Informative content will be combined with a stylish but simple design, the publisher adds.
“Every issue of the magazine will provide owners and operators with extended reports on the latest launches and developments in the industry,” he says. “Multi-page features will allow the best writing, professional photography and high standard of production to shine while handling the biggest machinery topics in farming.”
The content will have a high proportion of expert user reviews and opinions from professional operators who spend their working lives at the wheel of the latest agricultural machines, and comprehensive reviews, hands-on equipment tests and expert advice. The wide range of machinery covered will ensure every issue appeals to farmers and operators of all disciplines, from small-scale livestock farmers to intensive vegetable growers and large-scale farming contractors.
Paul Cosgrove adds: “This exciting new title will introduce a fresh approach to agricultural publishing and become an invaluable resource for owners and operators who wish to save money, maximise efficiency and make informed decisions on their next purchases of new and used farm equipment.”
The first issue is due out in April with Peter Skilton, a newcomer to the agricultural scene, in the editor’s chair.