Hannah Goodwin is a new recruit to the Guild; she works in PR and client communications at Pinstone, the agency run by fellow Guild member Catherine Linch.
“My main interests are in crop agronomy and the world of ‘tech’, so I specialise in producing technical copy for the agricultural, horticultural and speciality crop sectors of Pinstone Communications’ client portfolio,” says Hannah.
Brought up on a mixed arable and livestock farm in Herefordshire, she graduated from Harper Adams University College with a 2:1 BSc (Hons) degree in Agriculture & Environmental Management.
“My final year dissertation at Harper examined stem based diseases in wheat under varying establishment techniques,” Hannah recalls. “Basically, that meant spending the year in a muddy field, conducting disease assessments!”
Appropriately, Hannah’s working career began in crop trials and research; all of which meant she brought a wealth of practical hands-on and academic experience to Pinstone when she joined the agency in 2009. She is involved in all aspects of client campaigns and strategies.
“I produce regular technical features and prepare contributions for trade journals and online press,” she explains. “I’m also involved in the planning, copywriting and editing of a number of client publications and, being a keen photographer, I also like to get my teeth into creative projects for traditional print and mail, technical dossiers and product reports, or for social media and digital marketing campaigns.”
Outside of work Hannah says she enjoys nothing more than being in the great outdoors and when it’s just too cold, cooking up a tempting treat in the kitchen.