The Guild’s inaugural public relations award has been won by NFU Mutual for a campaign highlighting the impact of rural crime – and how to combat it.
The award – which recognises excellence in agricultural and supply chain PR and communications – attracted seven entries after it was launched in 2019.
All entries were of a high standard but the panel of independent judges said two really stood out – and were difficult to choose between.
The final decision saw Jane Craigie Marketing take the runner-up prize for its Rural Youth Project, which the judges said was “novel, inspired, well laid out, strategically sound and well-executed”.
But it was just pipped to first place by the NFU Mutual’s rural crime campaign.
Judges lauded the rural crime campaign which they said demonstrated “excellent creativity and captured widespread interest with superb results”.
They said it was “nicely evaluated too – and especially good that it is being used by police and universities”.
Our picture shows Guild President Baroness Rosie Boycott (second from right) presenting the award to the team from NFU Mutual at the BGAJ Harvest Lunch in October.