The communications and PR agency O’Leary PR – headed by Judith O’Leary, a Member of the Guild – has expanded with the launch of a digital division, moved to Edinburgh and adopted a new name as part of a strategic overhaul of the business.
The agency now called Represent moved into new offices in Calton Road, Edinburgh early February.
Judith O’Leary said: “The new name, Represent, reflects our commitment to representing clients’ interests and building strong ideas, relationships and partnerships across sectors spanning food and drink, events, energy, tourism and agriculture.
With the move comes new appointments; two digital roles have been created to drive the development of integrated communication campaigns on behalf of clients. Our strength is the ideas we bring to the table and our new digital skillset will provide the greatest opportunity to amplify this creative content across traditional and new digital platforms.”
Supporting the agency relaunch is a new website and digital marketing campaign.
Among Represent’s clients are the Royal Highland Show, held at Ingliston on the outskirts of Edinburgh in June, and the venue for the Guild’s regular press party on the first evening of the show. Applications for press accreditation can be made in the media centre of the event website.