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Omnia Precision Farming Award

The Omnia Precision Farming Award recognises excellence in the reporting of precision farming technology.

It is sponsored by crop protection specialists Hutchinsons Omnia precision agronomy services.

The award is open to any Guild member who has had a feature published on the use of precision farming technologies in arable or livestock agriculture.

The award reflects the growing use and importance of precision farming technologies and the need for journalist members of the Guild to report on its intricacies and potential with clarity.

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First presented at the Guild’s 2017 Harvest Lunch, the Omnia Precision Farming Award recognises excellence in the reporting of precision farming technology.

“To date, precision technology has been about collecting data – for example yield maps, soil pH and nutrient analysis,” says David Hutchinson, chairman of sponsors Hutchinsons.

“But there has never been a way to connect this data together in a way that it can be used to influence farm management decisions.

“We believe that precision technology must offer a way for growers to measure and monitor their farm activities in such a way that it improves efficiency and productivity.

The industry faces a period of increasing uncertainty and Guild Members have an important role in helping farmers meet these challenges, says David.

“With this in mind, Hutchinsons is delighted to support the new Omnia Precision Farming Award to promote and support the benefits of precision farming now and in the future.”